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Business Development Associate

Location: Gauteng

Salary: Market Related Salary


Company overview

Lightstone is an intelligent solutions company with strong, industry-specific expertise and core capabilities in data management, GIS, analytics and software development.


We specialize in delivering integrated, online knowledge solutions, batch and real-time data quality solutions, and a broad range of geo-spatial and analytic projects to a range of property, business to consumer, government and financial services clients.


We hire exceptional people and provide them with the environment where they can excel. Our non-corporate culture encourages flexibility, collaboration and innovation.


We pride ourselves in our core values to Encourage Participation, Respond to Changing Needs and Win Together, which are reflected in each development, project, product or service we undertake to deliver.


Role overview

The expectations of a Business Development Associate typically include responsibilities related to identifying, pursuing, and supporting new business opportunities. Here are the core expectations:


Lead Generation & Prospecting

  • Research and identify potential clients or partners.

  • Use tools like LinkedIn, CRM databases, or cold outreach to find leads.

  • Qualify leads through calls, emails, or meetings.


Sales Support

  • Assist senior sales or business development managers with proposals, presentations, or client follow-ups.

  • Help prepare pitch decks, case studies, or quotes.


Market Research

  • Analyse industry trends, competitors, and customer needs.

  • Gather intelligence to support strategic decision-making.


Pipeline Management

  • Track opportunities in the CRM (e.g. HubSpot).

  • Maintain accurate records of interactions and progress.


Collaboration & Coordination

  • Work closely with marketing, product, and sales teams to align strategies.

  • Coordinate meetings, demos, or product trials with clients.


Client Relationship Management

  • Develop rapport with new prospects and support existing client relationships.

  • Attend and present networking events or conferences, if and when required.


Qualifications/Requirements

  • Matric

  • Business and or Sales Degree

  • Estate Agency qualification would be advantageous

  • Valid drivers’ licence and own reliable transport


Performance Metrics

  • Meet KPIs such as number of leads generated, meetings set, proposals sent, and deals influenced or closed.

  • Provide regular reporting to leadership.


Experience

  • 5 years sales experience with a strong knowledge and understanding of the property market

  • Key client management

  • Business Development experience


Technical skills

  • Computer skills and the ability to work with IT software programs

  • Good understanding of the Lightstone Toolkit and offering

  • Good understanding of the Prop Data System and offering


Non-technical skills

  • Excellent verbal and written communication skills

  • Must have a wealth of initiative

  • Must have good business skills

  • Must have good negotiation skills

  • Must be result-orientated

  • Must have the ability to identify opportunities

  • Excellent people skills

  • Good time management skills and willingness to work to meet sales targets

  • Must have mobility/own transport as the position requires extensive client visits

  • Excellent telephone skills required for cold calling and support calls

  • Positive outlook on life, work and other people

  • Passionate about sales and working with people

  • Able to prioritise work and deliver to deadlines

  • Ability to work well in a team as well as individually

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